It's a digital world, get with it
Social media has arrived in the world over a decade ago, and the world seems like a much smaller place. Companies have now realized the power of social media and the potential in reaching out to target audiences to engage in online branding. However, how does Public Relations tie into all of this?
The trend has now started to shift with traditional Public Relations companies to take the avenue of social media seriously. PR companies have set up branches that handle the presence of social media and the digital segments.
The practices of Digital PR is the method of using the internet for promotional campaign and spreading strategic branding information through digital publications, such as blogs, online newsletters, digital magazines and digital newspapers.
The concept of Digital PR is still new, and the techniques are ever evolving due to the ability in trying to keep up with the fast pace of technology.
The new-generation public, resort to reading blog sites, posting reviews, scan the news items on websites, and create traffic to social media accounts such as Facebook, Twitter, Instagram, YouTube and the list can go on. Newspapers are no longer read on paper, but rather on a device. Magazines have gone digital, books are on Kindle, news is viewed on Yahoo!. It’s now a digital world.
Xenith Public Relations – one of the oldest PR companies operating in Pakistan – has recently established Xenith Digital as a separate division of the company.
“It is the digital extension, or natural succession, of traditional PR,” a rep from Xenith said;adding that she expected clients to work with her digital subsidiary as well.
Xenith Digital currently boasts a portfolio which includes major brands such as Pantene, Safeguard, Gillette, Always, Head and Shoulders, and Pampers.
So what’s the big deal? If companies don’t transform into an outlet for news- in a few years they will be left behind.
The merge between public relations, digital media and the traditional outlets of messaging now create a powerful mix for clients to which public relations has thrived into a new future filled with new mediums and vehicles to communicate with current consumers and potential customers.